Thursday, December 19, 2019
Cosmetic Industry Analysis - 28098 Words
Introduction Global economy had experienced the worst recession in decades during 2008 till 2009 (Nouriel, 2009). Fear and panic were surrounded among people. During those days, the main headline of newspaper is about share market decreasing, industrial growth decreasing, and overall instability of the economy. Rumors are thick and flying, as a result, it create more fear among people and households about their savings and hard earned income. Most countries are affected by the recession, especially the developed country, United State (US). For example during May 2009, US housing sector had face a declined of sales, which was 79%, much more than from its peak in 2006 (74%) and became lowest in the history (Xinhua, January 21, 2010).â⬠¦show more contentâ⬠¦From a credit loss of $2.8 trillion in October 2009, US taxpayers alone spend $9.7 trillion in bailout packages and plans. Besides, $14.5 trillion of the value of worldââ¬â¢s companies significantly wiped out by the financial crisis (Anup, 2009). 1.2 Implications of the Downturn to Various Economies or Countries Across the World? Around the world, stock markets have fallen, large financial institutions have collapsed and even governments have to come up with rescue planning to bail out their financial systems (referred Section 1.1, Figure 1). In this section, we are going to compare BRIC (Brazil, Russia, India and China) and Asia Four Tigerââ¬â¢s (Hong Kong, Taiwan, Singapore and South Korea) economy by presenting their GDP (Gross Domestic Product) real growth rate from year 2007 to 2009. Brazil is a emerging, large and well-developed in agricultural, mining, manufacturing and service sectors country. Brazil macroeconomic can to be said stable and steadily improved before the global financial crisis hit on it during September 2008. However, their consumers and investors are in good confidence with Brazil gradually increasing of GDP growth in the second quarter of 2009. Second, Russia had faced the hardest hit economy downturn by the 2008 to 2009 as oil prices goes up and large sum of foreign credits that made Russian banks and firms relied on dried up. Thirdly, India is a developing open market country, which capitalized on largeShow MoreRelatedAnalysis of the cosmetic industry1517 Words à |à 5 PagesMid term prà ©cis and analysis of the cosmetic industry Prior to discussing any creative industry, it is crucial that we first define creativity . Creativity refers to the course of producing something original, or in the least, with original elements. Thus, a creative industry refers to economic activities that involve the creation of new, original materials. The cosmetic industry is one of such industries, of which will be analyzed according to Richard Caves economic properties. AccordingRead MoreAnalysis of Cosmetic Industry4526 Words à |à 19 Pages[pic] Table of Contents 1. Mission Statement 2 2. Market Research 2 3. Customersââ¬â¢ Needs 4 4. Market Analysis 7 5. SWOT Analysis 9 6. Porterââ¬â¢s 5 Forces Model 10 7. Product ââ¬â Design and Features 11 8. Benefits 13 9. Technology 15 10. Management 18 11. Marketing Strategy 23 12. Budget 24 13. Limitations 25 14. Long Term Objectives 26 15.Read MoreAnalysis Of Michael Porter s Five Forces Analysis1351 Words à |à 6 Pageslonger a phrase of the past, thanks to the cosmetic surgery industry. Injectables such as Botulinum toxin, (aka Botox), Collagen, and Hyaluronic acid are credited with keeping faces wrinkle-free. More invasive procedures, such as Breast Implantation, nose surgery, and the ever popular tummy-tuck, offer enhancements to those body parts the individual is dis-satisfied with (Grundy, 2006). Because of the seemingly instant gratification, the cosmetic surgery industry has witnessed a drastic increase overRead MoreAnalysis of External and Internal Factor1720 Words à |à 7 PagesExternal and Internal Environmental Analysis Ferri Zimmer STR/581 April 11, 2011 Dr. Richard Rowlett External and Internal Environmental Factors Analysis Cosmetics industry has been one of the most profitable industries for decades. Women desire for beauty traced back to ancient Egypt, Rome and Greece has led to development of many cosmetic company all over the world . The cosmetic, beauty supply, and perfume store generating $10 billion dollars revenue every year (Hoovers.com) with averageRead MoreCompetitor Analysis : Marketing Planning Process1406 Words à |à 6 Pagesto analyse their competitor s strategies. Competitor analysis is a vital part of the marketing planning process. A strong competitor can hinder business success, even lead to business failure. Competitor analysis helps firms to anticipate their competitor s actions and exploit competitor s weaknesses. It also helps firms to identify their firm s unique selling points, so that these can be promoted in marketing campaigns. Competitor analysis is an ongoing task, as successful competitors will continuouslyRead MoreCultural Observation Report About Face Shop1560 Words à |à 7 Pagesfavorite Korean cosmetics store, The Face Shop. From outside, the establishment resembles a typical Korean cosmetic retail store. Bright, soft lightings, s pecial sale items by the storefront, shelves on the walls displaying neatly stocked skin care items, makeup stations with a wide selection of colorful makeup products, posters of beautiful Korean celebrities, and young women employees. During my observation, I saw some interesting things that it is not so apparent with American cosmetics retail storesRead MoreTrend Analysis and Recommendations for Amorepacific1366 Words à |à 6 Pagesproduct line in the U.S. and expanding to Brazil ______________________________________________________________________________ Since 2008, the economic downturn has slowed down the pace of the development in the cosmetic industry. Amorepacific Corporation, a Korean based cosmetics manufacturer, also earned much lower revenue than expected. I analyzed the changes in industrial trend and developed two recommendations for the company to facilitate its growth strategy in the recession. My recommendationsRead MoreM.A.C Brand Analysis1703 Words à |à 7 PagesM.A.C Cosmetics Brand Analysis 1.0 Introduction The cosmetic industry is very competitive industry where product benefits and brand image are keys to success. The purpose of this report is to present an analysis of the brand M.A.C and its product lipstick with focus on T-C-B and I-D-U analysis, a clear positioning statement and target audience (s) including brand loyalty categories. The purpose at the end of this assignment is to have an understanding of what objective M.A.C needs to focus on forRead MoreRevlon Case Study818 Words à |à 4 PagesCASE STUDY Revlon Industry Submitted to : Professor Omar Shaoor Submitted by: Muhammad Danish Zuberi Saqib ghafoor Usman 083412 123456 123456 Table of Contents Executive Summary After the thorough investigation and careful analysis of the situation, problem, strength, weakness, opportunities and threats of Revlon, we came to know the different problems which Revlon was facing and which was loosing Revlon efficiency in the industry and competitive position in the market. We found twelveRead MoreThe Relationship Between Cosmetic Usage And Personality Traits1149 Words à |à 5 PagesAnalysis of the Relationship between Cosmetic Usage and Personality Traits Background and motivation: With the development of our society, people are increasingly paying more attention to their appearances. They tend to make themselves look more appealing through using cosmetics. As being a woman, I use cosmetics almost every day and it makes me feel comfortable and confident, and this is true for most women in the world. Moreover, the Manufacture of cosmetics is a growing market since early 20th
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.